tag:blogger.com,1999:blog-15731037.comments2014-10-08T03:51:04.416-04:00Media MetamorphosisChuck Tanowitzhttp://www.blogger.com/profile/13959607527869783948noreply@blogger.comBlogger174125tag:blogger.com,1999:blog-15731037.post-45550723046081903352009-10-13T13:07:07.093-04:002009-10-13T13:07:07.093-04:00Congratulations Chuck, I know you and Todd are goi...Congratulations Chuck, I know you and Todd are going to do very well.John Casshttp://pr.typepad.comnoreply@blogger.comtag:blogger.com,1999:blog-15731037.post-60563916679562139062009-10-08T12:52:20.074-04:002009-10-08T12:52:20.074-04:00Congratulations Chuck! It was great meeting you an...Congratulations Chuck! It was great meeting you and chatting at MoMo and I look forward to continuing the discussion about Fresh Ground.Tamara Gruberhttp://www.twitter.com/tgrubernoreply@blogger.comtag:blogger.com,1999:blog-15731037.post-28584325455045224532009-10-06T20:39:29.255-04:002009-10-06T20:39:29.255-04:00Great post Chuck. I've come to the same conclu...Great post Chuck. I've come to the same conclusion over the past year not because of some well-thought out strategy, but because my customers are actually easier to establish relationships with than the media! :)<br /><br />would love to talk once your new company launches! jen :)<br /><br />jen gordon<br />www.aclevertwist.com/blogjen gordonhttp://www.aclevertwist.comnoreply@blogger.comtag:blogger.com,1999:blog-15731037.post-59475051445090891362009-10-02T16:35:18.065-04:002009-10-02T16:35:18.065-04:00Great post Chuck. I agree with everything you sai...Great post Chuck. I agree with everything you said, and it's not because I heard it all over dinner. <br /><br />It's interesting that reporters shape the stories of how the public views public relations. In today's contentious atmosphere that's like letting the Republicans the edit the Democrats' talking points.Outcroppings by Tony Loftishttps://www.blogger.com/profile/01206214307133532432noreply@blogger.comtag:blogger.com,1999:blog-15731037.post-62671928458230470432009-10-01T09:51:08.763-04:002009-10-01T09:51:08.763-04:00Very interesting post. I wish I could have been pa...Very interesting post. I wish I could have been part of the event. <br /><br />If you have a minute, please read my blog post response.<br /><br />http://www.innovativequeen.com/2009/10/public-relations-consultant-i-am-here.html<br /><br />Thanks!Cherisse Fonseca Riverahttps://www.blogger.com/profile/17503506083471244676noreply@blogger.comtag:blogger.com,1999:blog-15731037.post-57500923901165715412009-09-30T17:12:19.329-04:002009-09-30T17:12:19.329-04:00Doug,
Really? You think that most entrepreneurs ar...Doug,<br />Really? You think that most entrepreneurs aren't articulate enough to represent their company and approach the press? Interesting.<br /><br />Chuck- good article, and thanks for the comment on my post. While I do agree that there was a fair amount of PR bashing, I do take issue with some of the posts by PR folks in defense of their industry. I keep hearing things like:<br /><br /> .if I was an entrepreneur, all I would have heard was, “Run away from PR people, they are useless to you." <br /><br />Do you guys really think entrepreneurs are that clueless? That hearing journalists express their distaste for bad pitches will cause us to desert the PR industry completely? <br /><br />It seems like most of the pro-PR posts about last night's panel are saying "Entrepreneurs are inarticulate nerds that should never talk to the press, and they all think that PR is just another word for getting media mentions."<br /><br />I see PR as much more than a single tactic. And I think most entrepreneurs feel the same way whether they're doing PR in-house or hiring someone else.Nathan Burkehttps://www.blogger.com/profile/06478186615423424168noreply@blogger.comtag:blogger.com,1999:blog-15731037.post-9432209562736720922009-09-30T12:30:04.627-04:002009-09-30T12:30:04.627-04:00Chuck:
Great thoughts. PR isn't just media r...Chuck:<br /><br />Great thoughts. PR isn't just media relations, and, in today's "media" environment, social media strategies are not necessarily dealing with the press -- it's using social media tools to go directly to a particular audience.<br /><br />The second "message" from last night -- which is also wrong -- is that all PR folks were tarred with the same feathers, so to speak.<br /><br />Sure, there are plenty of agencies that will take too much money from startups, only to deliver a pound of clips from SysCon media. There's no value there.<br /><br />The presumption that a startup should either do PR themselves OR hire an agency is wrong. Traditional agencies had their day, and I think that day is over.<br /><br />If -- and I'm not necessarily advocating this -- a startup wanted to hire a PR agency, they need to ask:<br /><br />-- are they hiring an agency because it makes them look good/big?<br /><br />-- do they think paying the bill for an agency guarantees coverage?<br /><br />-- does the agency sound like a "soup nazi"? ie, we sell trade media relations so that's the answer to your problem. Not blogging, not Twitter. Just product blurbs in a trade magazine.<br /><br />Sadly, the bigger agencies seem to offer only one tool -- media relations. And while I love the fourth estate, their numbers are shrinking.<br /><br />The agencies that will survive are those that understand how to offer a full box of tools to communicate with many different audiences. Not just the press.<br /><br />Apologies for too many mixed metaphors!KLKhttps://www.blogger.com/profile/07195795021492051024noreply@blogger.comtag:blogger.com,1999:blog-15731037.post-48296867050496754882009-09-30T11:18:31.066-04:002009-09-30T11:18:31.066-04:00Sarah,
Great catching up with you too. I think t...Sarah, <br /><br />Great catching up with you too. I think the idea of "passion" versus "ability to communicate" are two different things. I would agree with them that the best spokesperson in the organization is the person who IS passionate. I'm sure all PR people have sat in a room with a startup listening to a founder or VP and realized "that's the guy!"<br /><br />But the best CEO or coder is not always the best communicator. Sometimes they need guidance, sometimes they need to hand the job off to someone else. <br /><br />I do, however, agree with the panelists that passion plays an important role for startups. And if you don't have it, you need to ask "why?"Chuck Tanowitzhttps://www.blogger.com/profile/13959607527869783948noreply@blogger.comtag:blogger.com,1999:blog-15731037.post-19464517370773143652009-09-30T10:21:00.074-04:002009-09-30T10:21:00.074-04:00Chuck, nice catching up last night. Interesting qu...Chuck, nice catching up last night. Interesting question from one audience member: What do you do if you are a CEO without passion? The reporters laughed at him, which was a bit too glib, IMO. I'm not sure if the person asking the question was a CEO (without or with passion), but I think that there might have been something more behind his question. What if you are CEO who is heads down writing code, not words. What if you are passionate about de-bugging, not talking and listening?Sarahhttp://www.linkedin.com/myprofile?trk=hb_side_pronoreply@blogger.comtag:blogger.com,1999:blog-15731037.post-32166009021467950412009-09-30T09:17:30.031-04:002009-09-30T09:17:30.031-04:00Thanks Chuck-- I would add to the entrepreneur bit...Thanks Chuck-- I would add to the entrepreneur bit that the entrepreneur who can approach the press and represent their company articulately and well right off the bat is an extremely rare one. <br /><br />Good PR doesn't get in the way, but facilitates-- that goes for the media relationships as well as the more-important strategic counsel. What I know of the panel from last night-- they know that.Doug Haslamhttps://www.blogger.com/profile/18158443201361799614noreply@blogger.comtag:blogger.com,1999:blog-15731037.post-57167390897203225482009-09-22T11:28:11.327-04:002009-09-22T11:28:11.327-04:00It's always about the content. If you provide/...It's always about the content. If you provide/develop the right content, you can apply the right tool to distribute that content.Outcroppings by Tony Loftishttps://www.blogger.com/profile/01206214307133532432noreply@blogger.comtag:blogger.com,1999:blog-15731037.post-21910266256754882022009-09-16T15:47:40.978-04:002009-09-16T15:47:40.978-04:00Of course he serves George Howell coffee! But only...Of course he serves George Howell coffee! But only for the drip. His espresso rotates through a series of micro roasters that includes not only Howell, but also Barismo, Ecco, Redeye and Intellegentsia, among others.Chuck Tanowitzhttps://www.blogger.com/profile/13959607527869783948noreply@blogger.comtag:blogger.com,1999:blog-15731037.post-24872012725579023732009-09-16T15:34:27.774-04:002009-09-16T15:34:27.774-04:00The only thing that could make this better would b...The only thing that could make this better would be if Nik served George Howell/Terrior. Maybe he does?laurakhttps://www.blogger.com/profile/13299828091211700385noreply@blogger.comtag:blogger.com,1999:blog-15731037.post-43949108772939026122009-09-16T09:54:04.503-04:002009-09-16T09:54:04.503-04:00Nice recap and invitation for folks.
I mentioned...Nice recap and invitation for folks. <br /><br />I mentioned to Nik yesterday that he could retweet our content from #soloPR and Taste. I wonder if that would help him more or less than the cool article from Edible Boston, Fall '09, p. 15 that you're holding.<br /><br />Hey, wait, where's my photo credit? ;)Adam Zandhttps://www.blogger.com/profile/07583069399544635240noreply@blogger.comtag:blogger.com,1999:blog-15731037.post-39211478639053666132009-09-14T15:37:11.866-04:002009-09-14T15:37:11.866-04:00John,
I think you're half right.
First, the...John, <br /><br />I think you're half right.<br /><br />First, the Web in and of itself lets people write articles and publish content to gain a following. That's not unique to Twitter.<br /><br />But the issue with all of these tools is the distribution. That is, are you reaching the necessary audience? The Twitter audience, today, is defined by being on Twitter. <br /><br />But taking that one step further is how we interact with various media. A narrative book, for example, is read from start to finish providing in-depth data. A newspaper is laid out to provide information that is important up front and the readers tend to respond to that by reading the top stories first (and with a little more depth) than the rest.<br /><br />Twitter, as some of the reports I linked to pointed out, is hampered by the fact that just because a person has 1000 followers doesn't mean that 1000 people read every Tweet. So that follower factor must be reduced.<br /><br />The value of that reduction factor has yet to be determined.Chuck Tanowitzhttps://www.blogger.com/profile/13959607527869783948noreply@blogger.comtag:blogger.com,1999:blog-15731037.post-64211709629826938122009-09-14T15:19:40.550-04:002009-09-14T15:19:40.550-04:00I'd say that Twitter can be used to measure po...I'd say that Twitter can be used to measure popularity but not influence.Outcroppings by Tony Loftishttps://www.blogger.com/profile/01206214307133532432noreply@blogger.comtag:blogger.com,1999:blog-15731037.post-493428450661670622009-09-14T15:15:52.830-04:002009-09-14T15:15:52.830-04:00Interesting thoughts Chuck. Here are a couple for...Interesting thoughts Chuck. Here are a couple for you. <br /><br />Because we have so many more channels to follow celebrities (Web pages, blogs and Twitter), our kids know more about their idols than we ever did. The abundance of information sources makes it harder for parents to channel our kids towards the artists we favor and gives kids a places to go to make up their own minds when it comes to which stars they want to follow and see live.<br /><br />Speaking of channels, the other thing that has driven tween marketing is the proliferation of kids’s television programming. Once relegated to the three major networks on Saturday and Sunday mornings, kids-centered programming can now been on at least four cable channels in my house. Twenty years ago, networks did not have the space to run shows like Hannah Montana and iCarly everyday of the week, Heaven forbid anything cut into the soup operas, and those shows simply could not have gained the traction they have today.<br /><br />Finally, what make tween marketing so powerful now is that kids have money and information to make independent buying decisions. Because tweens weren’t a big buying group, the networks didn’t have to provide a forum for advertisers to reach the tween audience. As we have given tweens more buying power, the networks have created more advertising platforms.Outcroppings by Tony Loftishttps://www.blogger.com/profile/01206214307133532432noreply@blogger.comtag:blogger.com,1999:blog-15731037.post-39146176820156689842009-09-11T09:00:35.995-04:002009-09-11T09:00:35.995-04:00Your point about the chap from TAB not being popul...Your point about the chap from TAB not being popular on Twitter is well taken. Though how did he become influential? Probably by the TAB writing about the newton community on a consistent basis over time...publishing content.<br /><br />Is it not possible for an individual on twitter to do the same, to use twitter as a medium where you can twitter to publish content or point to content that informs an audience about a topic or community?<br /><br />While someone's Twitter influence does not measure the total influence of an individual within every community or all society, it does and can indicate something about an individual.<br /><br />I think the point you are making here is not the number of followers but what effect a person has on their followers.John Casshttp://pr.typepad.comnoreply@blogger.comtag:blogger.com,1999:blog-15731037.post-87692826217474897762009-09-05T10:45:33.181-04:002009-09-05T10:45:33.181-04:00There is some confusion as to the policy. The poli...There is some confusion as to the policy. The policy itself seems to indicate that it wouldn't credit ANY news organization, blog or traditional. Yet, later, a spokesperson says that they do credit when appropriate. <br /><br />My guess is that they credit when they can't (or don't have the time/resource) to independently verify information.Chuck Tanowitzhttps://www.blogger.com/profile/13959607527869783948noreply@blogger.comtag:blogger.com,1999:blog-15731037.post-73611030800084225282009-09-05T09:56:46.866-04:002009-09-05T09:56:46.866-04:00But what if the blog's mission is to actually ...But what if the blog's mission is to actually do reporting, even investigative reporting? And would the online version of that newspaper even provide a link to the original blog piece doing the shoe leather reporting?<br /><br />So, for example, let's say Talking Points Memo breaks a story on the U.S. Attorneys scandal. They won't credit TPM at all, even when, on the Internet TPM will be cross-linked across any number of political news blogs?<br /><br />And, at what point does a "blog" become a respected "site" per se? Even for the NY post, a tabloid - would they credit TMZ or Perez Hilton?<br /><br />There's also a second level of hypocrisy at work here. Does the NY Post, or other papers, do cross-linking or attributing to original reporting from other "legitimate" news sources, such as other newspapers or magazines? If so, then the only thing the policy is about is undermining bloggers' attempts to be legitimate reporters/sources of news.<br /><br />Either way - the policy acts as a knee-jerk reaction to larger, industry-wide economic realities facing newspapers rather than any policy stemming out of journalistic ethics.Peter Kohanhttp://appetitefordisruption.typepad.comnoreply@blogger.comtag:blogger.com,1999:blog-15731037.post-1622546775262225072009-08-19T00:28:34.926-04:002009-08-19T00:28:34.926-04:00Chuck,
I read this post thinking about how useful...Chuck,<br /><br />I read this post thinking about how useful it was without realizing you wrote it! I guess that's the supreme compliment. Now I just need to get over to Taste in the morning.Andrea Goldmanhttps://www.blogger.com/profile/16880824954753914808noreply@blogger.comtag:blogger.com,1999:blog-15731037.post-3946081434331602442009-07-23T15:57:58.297-04:002009-07-23T15:57:58.297-04:00So, it's every Tuesday at 9:00 a.m. Sorry, I ...So, it's every Tuesday at 9:00 a.m. Sorry, I missed. See you next week.Tony Loftishttps://www.blogger.com/profile/07678497765896267366noreply@blogger.comtag:blogger.com,1999:blog-15731037.post-59330067987058583312009-07-17T16:30:07.132-04:002009-07-17T16:30:07.132-04:00Thanks Fred, I have corrected that in my copy.Thanks Fred, I have corrected that in my copy.Chuck Tanowitzhttps://www.blogger.com/profile/13959607527869783948noreply@blogger.comtag:blogger.com,1999:blog-15731037.post-41006357622124070422009-07-17T01:53:50.359-04:002009-07-17T01:53:50.359-04:00Just a quick correction, the quote regarding Flick...Just a quick correction, the quote regarding Flickr was attributed to Donna Sokolsky Burke of SparkPR, not Brooke Hammerling.Anonymoushttps://www.blogger.com/profile/06339927038877279776noreply@blogger.comtag:blogger.com,1999:blog-15731037.post-20870376055725747192009-07-15T09:55:01.069-04:002009-07-15T09:55:01.069-04:00Chuck,
It was a pleasure talking with you also. L...Chuck,<br /><br />It was a pleasure talking with you also. Like you, I'd say the real treasure of Mass Innovation Nights is the opportunity for 1:1 and small group conversations.<br /><br />I look forward to deepening our connection!<br /><br />~Elli (@3keyscoach)Elli St.George Godfreyhttp://www.abilitysuccessgrowth.comnoreply@blogger.com