Wednesday, May 10, 2006

The Local News Leader?

In the middle of a story about declining circulation there is a link for a quick survey asking "where do you get your local news?"

Now, keep in mind that the survey is online so it pretty much chooses its own audience. My guess is that a phone survey of people chosen at random would yeild different results. But when I clicked on my answer, of the 508 respondents a whopping 70.9 percent answerd "online news sources." The next in line was newspapers with 16.9 percent followed by TV at 7.1 and radio at 3.5.

I'm not surprised at the low radio number, but I am a bit shocked that even in this sample, TV came up so low.

No comments: