Showing posts with label gartner. Show all posts
Showing posts with label gartner. Show all posts

Thursday, December 14, 2006

Gartner says blogging to peak... I say it makes sense

Gartner today predicted that blogging will peak next year and then level off, with people basically coming and going from it.

That makes complete sense. That doesn't mean blogging is ineffective, but blogging is just one part of the broader concept of "Open Communications." It's just one part of a broader communications flow that involves consumers generating their own information. Blogging may peak, but podcasting, video blogging and even concepts like Second Life will continue to grow.

Also, you're going to see blogging concepts, like commenting, continue to cement themselves in traditional media. Just ask Conan O'Brien how effective these concepts can be. If a comedy show is taking ideas from viewers, then it's not about "blogging," but about an open dialog.