Wednesday, March 11, 2009

The Falling Influence of Blogs

Brian Solis has a great piece on TechCrunch in which he offers a much more researched and reasoned view of something I touched on over on the Schwartz Crossroads blog: the rise of microblogging on services like Twitter and Facebook are changing the role of the blog.

When people used to ask me about whether a blog was "for real" one measure I'd give them was comments. I can't do that any longer. Just because a blog has few comments doesn't mean people aren't commenting ABOUT it. Those comments can be scattered to the four winds of the Internet.

The story is worth a read.

1 comment:

Deborah said...

It's called extreme segmentation.