Monday, December 11, 2006

Plenty to talk about, but not now

I know, I've been quiet. I have plenty to say but so many other projects going on that something had to give. And this blog has had to suffer just a bit because of it.

That said, I've been exploring Second Life and find it to be a fascinating place, but not for what it is today. It's tomorrow that interests me.

Sure, today you can walk around and spend money in what amounts to an interesting chat room. And it is a wonderful platform and technology. I'm waiting for the day that it merges with one of the gaming platforms, so you go from playing Madden 2010 to walking down the virtual corridors of Amazon in order to pick up a new Chad Pennington Jersey, the one he autographed after his Super Bowl win (hey, it's my fantasy!). You get to try it on your virtual body so you know if you should get the large or the extra large, then have it delivered to your door, paying with REAL currency. Then maybe they'll show you a few other items you may like, such as the New York Jets pro grip hammer.

The gaming platform makes this interesting since it brings in a sense of physics. You'll be able to see how the hammer reacts in the real world, whether those stitches actually keep it from slipping or whether they're just for show. The gaming platform has the added advantage of getting your avatar off the computer and into the living room.

All this is coming. But for today this is a platform worth learning to use. That doesn't mean everyone should rush in. My colleague John Moran is correct when he points out that you need to be sure this fits into your overall marketing strategy before charging in.

For now, if you're walking through SL and run across Chas Trotter, go ahead and say "hello."

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