Friday, October 05, 2007

CEO Blogging: Yes or No?

I thought this discussion was pretty much over, but at a recent Social Media Club event that I was unable to attend, Larry Weber told the assembled that CEOs shouldn't blog.

Now, Larry is far more experienced than I am and has a couple of successful companies under his belt. Plus, he's advisor to any of a number of organizations. All that being said, he's wrong, sort of.

Though, I will give Larry credit for being consistent. As Scott Kirsner points out, Larry doesn't have a blog despite writing a book on how to effectively use social media. Though, since he doesn't think CEOs should be blogging in the first place, the fact that he doesn't have one is in line with his core message.

Larry's basic point is that CEOs are boring and blogging should come from the trenches. On this he's partially right: blogging should come from those who are bit more exciting. But that doesn't mean it should be banned from the corporate suite. In fact, there are many CEO blogs that are worth reading, even when they're no longer CEOs. Really, if you're looking for a blogger it's not about their position, it's about what they have to say. If the CEO has strong opinions, is a strong writer and has a strong vision for the company, then that's your blogger. But if someone else has the power to convey a the core message, maybe the CTO, then that person should be blogging.

Still, Larry rightfully points out that there are any one of a number of pitfalls for the CEO blogger, but if the takeaway is for a CEO not to blog, then it's wrong.

The fact is this, someone in the organization is going to be blogging, sanctioned or not. If you're going to have a corporate blog, it may as well be someone who knows the company well.

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