Tuesday, October 16, 2007

Creationists vs. Consumerists

Antonio Rodriguez has an interesting post about creating and consuming content and asking the basic question of whether all content is worth creating or whether some is just cyber-junk and should be cleaned out.

Go ahead, read the post, then come back... I'll wait.

OK. Antonio is an intelligent guy and very good at reading what's coming. But his argument is flawed from the start, since he assumes creating and consuming content are absolutes. That is, that all content is created for all consumers. It isn't. Especially in the modern social media world.

I started my family blog to reach an audience of six: my parents, in-laws and brother and sister-in-law. If anyone else wanted to read, that's fine, but not my intent. Just because something is open to the greater world doesn't mean it's intended for anyone and everyone.

Does that mean it's junk and should be cleaned out? Not at all, it just means people who don't care shouldn't bother reading it. As things get easier more people will publish, though not all of this content will be published publicly, some will only have private distributions.

The question isn't about what's worth publishing and what's not, it's about how to get content from the person creating it to the right consumer.

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