Speak into the Microphone: Who represents your company?

During this morning's Solo PR Coffee, Tony Loftis said something brilliant (he does this often, actually).

One attendee was lamenting the issue that I've blogged about in the past, that companies are hiring college interns to handle their social media outreach, the idea being that they're young, so they must understand social media, and they don't cost much. Tony pointed out, as many have, that the social media person is the face of your organization.

"If you don't want that person standing in front of an audience representing you, then you don't want them as your spokesperson online," was Tony's assessment.

It sums things up perfectly.